Spa Basics

How to Save Advertising Money when Opening a Spa

Many people looking for small business advice are usually looking for ways to save money.  If you’re thinking about opening a spa, you will want to figure out how to target your market and advertise to exactly who needs your services.

For your spa business, you will want to target anyone who is employed and has stress and a little money to spend.  Usually women.  This is not hard to do.  There are thousands of stressed out workers out there who need some relief.

If you’re not careful, advertising can get time consuming and costly.  The costly part is what will make a spa owner cringe.  However, there are a number of ways you can advertise your spa without spending a ton of money.

Word of mouth is the best advertising there is and the good news is that it’s free!  In today’s web 2.0 world, consumers love giving feedback and positive feedback and be extremely valuable to your business. That’s where good customer service comes in.  On websites such as Yahoo Local, clients can log in to their city and find spa listings. If you are in the phone book, chances are you are listed on Yahoo Local.  Here your clients can log in and rate your spa and leave comments on their experiences there.  Negative ratings can kill you, but good ones can boost sales in ways you never thought possible.  Most people use the internet instead of the phone book now and when they search on yahoo for spas in their area, they WILL see this page and all the user comments.  Your job is to make sure they are good ones.

Choose carefully where you want to advertise your spa.  Keep your targeted market in mind.  You might want to distribute flyers at the local teacher’s lounges or large corporate office break rooms.  There are people that you know have need of your services.

In addition to handing out business cards or flyers, think about using an email list of your customers to promote a free givaway or a coupon for a percentage off of your special monthly service.  Be sure that you let them know that each email coupon is only good for the month it was issued in.  This will make them more likely to go ahead and schedule an appointment.

Make a gift basket of products that you use at your spa and have people sign up using their email address to win the basket.  This way, you build your email list and you get some free advertisement.  You will want to create a buzz about your giveaway.  Promote it all over your spa!

Keeping these methods in mind when you are advertising your spa can help you increase your profit and decrease the money you spend on advertising.

Republished by Old Post Promoter

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