Opening a Day Spa During a Recession – Is it Wise?

Opening a Day Spa During a Recession – Is it Wise?

July 7th, 2010 No Comments

Who are spa business owners? Entrepreneurs? Yes, sometimes. Massage therapists, facialists, cosmetologists…these are a few of the kinds of people who right now might be considering opening a spa. Many spa owners are former spa employees who have decided to go into business on their on. If you are one of these, you might be afraid of striking out on your own due to the current economic situation.

Opening your own business is always a risk, but with so many businesses closing in today’s economy, you might think it’s an impossible task. Maybe you are already in the process of opening your own spa and are thinking that you might have made a mistake. Here’s the good news -

According to Forbes magazine, one of the top ten things people are still spending money on is personal care. This includes skin care, acne treatments and grooming products. This is a great sign for spa businesses everywhere. You may have to shift your focus for a while to accommodate today’s growing economic woes, but you should still be able to make a profit.

What can you do?

Get your customers in the door by offering them a special price through an email circular. Any good 21st century business has a list of customer email addresses. Use this to bring in your clients. Everyone is looking for a bargain right now, so it’s a good time to offer a one time only discount of 20% off all services or buy one get one free on products.

Keep in mind that if you are just starting out in the spa business, you will have to be patient while your clientele grows. You might also consider spending a little more on advertising your special rates for your grand opening. This will help you to get a few good customers right off the bat.

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